Advertising And The Mind of The Consumer : What Works, What Doesn't ,and Why /
Sutherland, Max
Advertising And The Mind of The Consumer : What Works, What Doesn't ,and Why / Max Sutherland & - Crows Nest : NSW ; Allen & Unwin, 2004 - xii, 366p. ill. 24cm.
9781741755992
Advertising -- Psychological aspect
Consumer Behaviour
659.1019 / SUT [ Shelf 80]
Advertising And The Mind of The Consumer : What Works, What Doesn't ,and Why / Max Sutherland & - Crows Nest : NSW ; Allen & Unwin, 2004 - xii, 366p. ill. 24cm.
9781741755992
Advertising -- Psychological aspect
Consumer Behaviour
659.1019 / SUT [ Shelf 80]