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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.

By: Material type: TextPublication details: New Delhi : Prentice Hall of India, c2002.Description: xv, 323 p. : ill. ; 25 cmISBN:
  • 8120322401
Subject(s): DDC classification:
  • 658.8001 HUN [ Shelf 80]
LOC classification:
  • 658.8001 HUN
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8001 HUN [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0007390

Includes bibliographical references (p. 289-308) and index.

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