Foundations of marketing theory : toward a general theory of marketing /
Hunt, Shelby D.
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - New Delhi : Prentice Hall of India, c2002. - xv, 323 p. : ill. ; 25 cm.
Includes bibliographical references (p. 289-308) and index.
8120322401
Marketing.
658.8001 / HUN
658.8001 / HUN [ Shelf 80]
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - New Delhi : Prentice Hall of India, c2002. - xv, 323 p. : ill. ; 25 cm.
Includes bibliographical references (p. 289-308) and index.
8120322401
Marketing.
658.8001 / HUN
658.8001 / HUN [ Shelf 80]