Foundations of marketing theory : (Record no. 1991)

MARC details
000 -LEADER
fixed length control field 00761nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120322401
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271444
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141613
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201002010255
Level of effort used to assign classification staff
-- 201002010250
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8001
Item number HUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Item number HUN [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hunt, Shelby D.
245 ## - TITLE STATEMENT
Title Foundations of marketing theory :
Remainder of title toward a general theory of marketing /
Statement of responsibility, etc. Shelby D. Hunt.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall of India,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 323 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 289-308) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*9992
909 ## -
-- 2052
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 01/02/2010   658.8001 HUN [ Shelf 80] 0007390   Reference
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.