Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

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TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.8 WAL [ Shelf 67 ] (Browse shelf(Opens below))				0	Not for loan			0006345
	Book	Indian Institute Of Management, Shillong				658.8 WAL [ Shelf 67 ] (Browse shelf(Opens below))				1	Checked out		09/03/2026	0006346

Includes bibliographical references and indexes.

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