Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. - Boston : McGraw-Hill Irwin, c2008. - xx, 346 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references and indexes.
9780073529899 (alk. paper) 0073529893 (alk. paper)
Marketing -- Management.
658.8 / WAL
658.8 / WAL [ Shelf 67 ]
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. - Boston : McGraw-Hill Irwin, c2008. - xx, 346 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references and indexes.
9780073529899 (alk. paper) 0073529893 (alk. paper)
Marketing -- Management.
658.8 / WAL
658.8 / WAL [ Shelf 67 ]