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Marketing strategy : (Record no. 144)

MARC details
000 -LEADER
fixed length control field	01133nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073529899 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073529893 (alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121332
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090024
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250108
Level of effort used to assign classification	staff
--	200907250106
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	WAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	WAL [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
245 ## - TITLE STATEMENT
Title	Marketing strategy :
Remainder of title	a decision-focused approach /
Statement of responsibility, etc.	Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw-Hill Irwin,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 346 p. :
Other physical details	ill. (chiefly col.) ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mullins, John W.
Fuller form of name	(John Walker)
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html"> http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html"> http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245025002600300050406500700085608561*9992
909 ## -
--	151

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date due	Date last seen	Date last checked out
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 WAL [ Shelf 67 ]	0006345		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	1	658.8 WAL [ Shelf 67 ]	0006346	1	Book	09/03/2026	25/02/2026	25/02/2026