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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by

Edition: 3rd ed.

Material type:

Text

Publication details: Los Angeles : SAGE Publications, c2008

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Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8 KOT [ Shelf 66 ], ... Not available: Indian Institute Of Management, Shillong: Checked out (1).

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Social marketing in the 21st century / Alan R. Andreasen. by

Andreasen, Alan R, 1934-

Material type:

Text

Publication details: Thousand Oaks, Calif. : SAGE Publications, c2006

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 AND [ Shelf ].

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Principles and practice of social marketing : an international perspective / Rob Donovan, Nadine Henley. by

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Cambridge University Press, 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 DON [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DON [ Shelf 66 ].

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