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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by

Schultz, Majken
Hatch, Mary Jo
Holten Larsen, Mogens

Material type:

Text

Publication details: Oxford ; New York : Oxford University Press, 2000

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.1 SCH [ Shelf 43 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1 SCH [ Shelf 43 ].

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Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by

Jain, Gautam Raj
Ahluwalia, Raunica, 1981-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.800954 JAI [ Shelf 10].

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Inside the mind of the stakeholder : the hype behind stakeholder pressure / edited by Ulrich Steger. by

Steger, Ulrich

Material type:

Text

Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.74 STE [ Shelf 75 ].

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Ethics in public relations : a guide to best practice / Patricia J. Parsons. by

Parsons, Patricia (Patricia Houlihan)

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 174.96572 PAR [ Shelve - 16 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 174.96572 PAR [ Shelve - 16 ].

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Everything you Should Know About Public Relations : Direct Answers to Over 500 Questions / Anthony Davis by

Davis, Anthony

Material type:

Text

Publication details: New Delhi : Kogan Page , 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 DAV [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 DAV [ Shelf 72 ].

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The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. by

Lawson, Russell

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 LAW [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 LAW [ Shelf 72 ].

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Effective writing skills for public relations / John Foster. by

Foster, John, 1926-

Series: PR in practice series

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page Limited, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 808.066659 FOS [ Shelf 57 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 808.066659 FOS [ Shelf 57 ].

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Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. by

Cameron, Glen T
Wilcox, Dennis L

Edition: 9th ed.

Material type:

Text

Publication details: Boston : Person/Allyn and Bacon, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 WIL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 WIL [ Shelf 72 ].

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Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. by

Witzel, Morgen

Material type:

Text

Publication details: New Delhi : Penguin Portfolio, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 WIT [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 WIT [ Shelf 72 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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10.

Analysis of Social Media & Valuation of Facebook / Rishabh Khandar by

Khandar Rishabh (2010PGP058)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 KHA.

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11.

Branded Content- Past, Present & Future Pointers for South Indian Films / Ramya Ramaswamy by

Ramaswamy Ramya (2010PGP057)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827054 RAM.

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12.

Business development nad creation of marketing strategy for success point tutorials / Utpal Das by

Das, Utpal (2012PGP104)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 371.3 DAS.

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13.

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Corporate social responsibility, governance and corporate reputation / Petter Gottschalk. by

Gottschalk, Petter, 1950-

Material type:

Text

Publication details: Hackensack, NJ : World Scientific, c2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.47 GOT [ Shelf No. 62 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.47 GOT [ Shelf No. 62 ].

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