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Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type:  Text
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 ASS [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 ASS [ Shelf 70 ].
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.8342 SCH [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH [ Shelf 70 ].
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Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S.Ramesh Kumar. by
Edition: Twelfth edition.
Material type: Text New York, NY : Pearson, 2019
Availability: Items available for loan: Indian Institute Of Management, Shillong (14)Call number: 658.8342 SCH, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH.
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