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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 15th ed.

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2007

Online resources:

Download File

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PER [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PER [ Shelf 67 ].

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Marketing management / Russell S. Winer. by

Winer, Russell S

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 WIN [ Shelf 67 ], ...

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Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. by

Kotler, Philip
Jain, D. (Dipak)
Suvit Maesincee, 1961-

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (8)Call number: 658.8 KOT [ Shelf 66], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KOT [ Shelf 66].

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Marketing management / Michael R. Czinkota, Masaaki Kotabe. by

Czinkota, Michael R
Kotabe, Masaaki

Edition: 2nd ed.

Material type:

Text

Publication details: Cincinnati : South-Western College Pub., c2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 CZI [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 CZI [ Shelf 66 ].

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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. by

Lal, Rajiv
Quelch, John A
Rangan, V. Kasturi

Series: McGraw-Hill/Irwin series in marketing

Material type:

Text

Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2005

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (10)Call number: 658.8 LAL [ Shelf 66], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LAL [ Shelf 66].

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Market-based management : strategies for growing customer value and profitability / Roger J. Best. by

Best, Roger J

Edition: 5th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BES [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BES [ Shelf 67 ].

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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by

Kotler, Philip
Trias de Bes, Fernando, 1967-

Material type:

Text

Publication details: Hoboken, NJ : Wiley, 2003

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 KOT [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KOT [ Shelf 66 ].

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Managing Marketing : marketing success through good management practice / Roger Palmer, Juanita Cockton and Graham Cooper. by

Palmer, Roger
Cockton, Juanita
Cooper, Graham

Material type:

Text

Publication details: New York : Butterworth-Heinemann, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PAL [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAL [ Shelf 66 ].

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marketing management : cases and concepts / Nikhilesh Dholakia...[et.al.] by

Dholakia, Nikhilesh
Khurana, Rakesh
Bhandari, Labdhi
Jain, Abhinandan K

Material type:

Text

Publication details: Delhi : Macmillan , 1978

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 DHO [ Shelf 66 ], ...

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10.

Marketing management / Rajan Saxena. by

Saxena, Rajan

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SAX [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SAX [ Shelf 66 ].

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11.

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Marketing management : global perspective indian context / V. S. Ramaswamy and S. Namakumari. by

Ramaswamy, S
Namakumari, S

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi: Macmillan, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.8 RAM [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 RAM [ Shelf 66 ].

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12.

Connected marketing : the viral, buzz nad word of mouth revolution/ edited by Justin Kirby and Paul Marsden. by

Kirby, Justin
Paul, Marsden

Material type:

Text

Publication details: Delhi : Butterworth-Heinemann, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 KIR [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KIR [ Shelf 66 ].

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13.

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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by

Walker, Orville C
Mullins, John W. (John Walker)

Edition: 6th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 WAL [ Shelf 67 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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14.

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A framework for marketing management / Philip Kotler and Kevin Lane Keller. by

Kotler, Philip
Keller, Kevin Lane

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (10)Call number: 658.8 KOT [ Shelf 67 ], ...

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15.

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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by

Hutt, Michael D
Speh, Thomas W

Edition: 9e [ed.].

Material type:

Text

Publication details: Mason, OH : Thomson South-Western, 2007

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 HUT [ Shelf 67 ], ...

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16.

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Strategic marketing management : a means-end approach / Mark E. Parry. by

Parry, Mark E. (Mark Edward), 1957-

Series: McGraw-Hill executive MBA series

Material type:

Text

Publication details: New York : McGraw-Hill, c2002

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PAR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAR [ Shelf 67 ].

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17.

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International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by

Onkvisit, Sak
Shaw, John J

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Prerson eduction, c1997

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.848 ONK [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.848 ONK [ Shelf 68 ].

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18.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by

West, Douglas C
Ford, John B. (John Battice), 1949-
Ibrahim, Essam

Material type:

Text

Publication details: Oxford ; New York : Oxford University Press, 2006

Online resources:

Click here to access online
Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 WES [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 WES [ Shelf 67 ].

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19.

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Marketing communications management : concepts and theories, cases and practices / Paul Copley. by

Copley, Paul

Material type:

Text

Publication details: Oxford : Butterworth-Heinemann, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 COP [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 COP [ Shelf 67 ].

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20.

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Global marketing / Warren J. Keegan & Mark C Green by

Keegan, Warren J
Green,Mark C. Multinational marketing management

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi. : Pearson, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (8)Call number: 658.804 KEE [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KEE [ Shelf 68 ].

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