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The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by

McDonald, Malcolm
Wilson, Hugh, 1962-

Material type:

Text

Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 McD [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 McD [ Shelf 66 ].

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Internet marketing & e-commerce / Ward A. Hanson, Kirthi Kalyanam. by

Hanson, Ward A
Kalyanam, Kirthi

Edition: Student ed.

Material type:

Text

Publication details: Australia ; Mason, OH : Thomson/South-Western, c2007

Other title:

Internet marketing and e-commerce

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 HAN [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 HAN [ Shelf 71 ].

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eMarketing excellence : the heart of ebusiness / PR Smith and Dave Chaffey. by

Smith, P. R. (Paul Russell), 1957-
Chaffey, Dave, 1963-
Chartered Institute of Marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2005

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SMI [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SMI [ Shelf 71 ].

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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by

Strauss, Judy
Ansary, Adel I
Frost, Raymond, 1960-

Edition: 4th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.872 STR [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 STR [ Shelf 71 ].

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Marketing the e-business / by Lisa Harris and Charles Dennis. by

Harris, Lisa, 1968-
Dennis, Charles (Charles E.)

Series: Routledge e-business series

Edition: 2nd ed.

Material type:

Text

Publication details: New York : Routledge, 2008

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 HAR [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 HAR [ Shelf 71 ].

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Web commerce technology handbook / Daniel Minoli, Emma Minoli. by

Minoli, Daniel, 1952-
Minoli, Emma

Series: McGraw-Hill series on computer communications

Material type:

Text

Publication details: New York : McGraw-Hill, c1998

Other title:

Secure electronic transaction internet EDI digital signatures

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 381.142 MIN [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 381.142 MIN [ Shelf 15 ].

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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by

Laudon, Kenneth C, 1944-
Traver, Carol Guercio

Edition: 4th ed.

Material type:

Text

Publication details: Boston : Pearson Education, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 381.142 LAU [ Shelf 34 ], ...

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Internet marketing : strategy, implementation and practice / edited by Dave Chaffey ... [et al.]. by

Chaffey Dave
Chaffey, Dave, 1963-
Ellis-Chadwick, Fiona
Johnston, Kevin
Mayer, Richard

Edition: 3rd ed.

Material type:

Text

Publication details: New York : Pearson Education, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 CHA [ Shelf 80].

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Internet marketing of tourism : illustrating kumaon himalaya / N. S. Bisht, Rakesh Belwal and Shweta Pande. by

Bisht, N. S
Belwal, Rakesh
Pande, Shweta

Material type:

Text

Publication details: Mumbai: Himalaya publishing house, 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 BIS [ Shelf 80].

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10.

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Marketing to the social web : how digital customer communities build your business / Larry Weber. by

Weber, Larry

Edition: 2nd ed.

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 WEB [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 WEB [ Shelf 71 ].

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11.

Online Social Media Marketing Strategy and Structure Formation / Harsha Jhunjhunwala. by

Jhunjhunwala, Harsha (2009PGP022)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8.

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12.

Journal of Interactive Marketing / edited by C. Hofacker & E. Malthouse by

Hofacker,C
Malthouse ,E

Material type:

Continuing resource

Publication details: Elsevier; 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.8 JIM, ...

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13.

Analysis of Social Media & Valuation of Facebook / Rishabh Khandar by

Khandar Rishabh (2010PGP058)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 KHA.

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14.

Payment Page Revamp / Sharanya J by

Sharanya J

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872.

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15.

Study on the Organization Structure of E-Commerce Companies in India / Chandan Rout by

Rout Chandan ( 2011PGP009)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872.

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16.

E-commerce / Sudhanshu Shekhar by

Shekhar, Sudhanshu (2012PGX129)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate International Business (2012-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2013

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872.

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17.

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Social media marketing for dummies / Shiv Singh and Stephanie Diamond. by

Singh, Shiv
Diamond, Stephanie

Series: --For dummies

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Wiley, c2012

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 SIN [ Shelf 80].

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18.

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Actionable web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison. by

Burby, Jason
Atchison, Shane

Material type:

Text

Publication details: Indianapolis, IN : Wiley publishing, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038 BUR [Shelf 79].

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19.

Dynamics of B2C Marketing on ApnaCircle / Anuran Mukherjee by

Mukherjee, Anuran (2012PGP016)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 MUK.

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20.

Formulation and execution of digital marketing strategy to acquire & retain B2C users / Bhaskar K. by

Bhaskar K. (2012PGP024)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 BHA.

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