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Marketing the e-business / by Lisa Harris and Charles Dennis.

By: Contributor(s): Material type: TextSeries: Routledge e-business seriesPublication details: New York : Routledge, 2008.Edition: 2nd edDescription: 341 p. ; 22 cmISBN:
  • 9780415965002 (hardback : alk. paper)
  • 0415965004 (hardback : alk. paper)
  • 9780415965019 (pbk. : alk. paper)
  • 0415965012 (pbk. : alk. paper)
  • 9780203933169 (ebook)
  • 0203933168 (ebook)
Subject(s): DDC classification:
  • 658.872 HAR [ Shelf 71 ]
LOC classification:
  • 658.872 HAR
Online resources:
Contents:
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.872 HAR [ Shelf 71 ] (Browse shelf(Opens below)) 0 Not for loan 0005545
Book Indian Institute Of Management, Shillong 658.872 HAR [ Shelf 71 ] (Browse shelf(Opens below)) 1 Available 0005546

Includes bibliographical references and index.

History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.

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