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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. by

Anderson, James C, 1953-
Narus, James A

Edition: 2nd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 AND [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 AND [ Shelf 66 ].

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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by

Hutt, Michael D
Speh, Thomas W

Edition: 9e [ed.].

Material type:

Text

Publication details: Mason, OH : Thomson South-Western, 2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 HUT [ Shelf 67 ], ...

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Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by

Reeder, Robert R, 1935-
Brierty, Edward G, 1925-
Reeder, Betty H, 1936-

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Prentice Hall, c1991

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 REE [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 REE [ Shelf 68 ].

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Industrial marketing / Krishna K. Havaldar. by

Havaldar, Krishna K

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : McGraw-Hill, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 HAV [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 HAV [ Shelf 68 ].

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Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus. by

Anderson, James C, 1953-
Kumar, Nirmalya
Narus, James A

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 AND [ Shelf 80].

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Industrial Marketing Milind T Phadtare by

Phadtare Milind T

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PHA [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PHA [ Shelf 67 ].

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Business to business market research : understanding and measuring business markets / Ruth McNeil. by

McNeil, Ruth
Market Research Society

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 MCN [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 MCN [ Shelf 70 ].

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Customer visits : building a better market focus / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 MCQ [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 MCQ [ Shelf 70 ].

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Business Marketing: text and cases / Krishna K. Havaldar by

Havaldar, Krishna K

Material type:

Text

Publication details: New Delhi: Tata McGraw-Hill, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 HAV [ Shelf 66 ], ...

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10.

Dynamics of B2C Marketing on ApnaCircle / Anuran Mukherjee by

Mukherjee, Anuran (2012PGP016)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 MUK.

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11.

Implementation of E-Commerce solutions at Pune Veggie / Hrishikesh Mukherjee by

Mukherjee, Hrishikesh(2012PGP039)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 MUK.

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12.

Digital media strategy - Marketing of B2B, B2C offerings and strategic alliances / Kattamuri Hemanth by

Hemanth, Kattamuri (2012PGP044)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 HEM.

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13.

Devising and implementing marketing strategies for Apnacircle B2B products / Nitin Srinivas S. by

Nitin Srinivas S. (2012PGP073)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 NIT.

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14.

Devising and implementing marketing strategies for Apnacircle B2B products at Apnacircle Infotech Pvt Ltd / Shruthi Kulkarni by

Kulkarni, Shruthi (2012PGP093)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 KUL.

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15.

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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. by

Anderson, James C
Narus, James A
Narayandas, Das

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (14)Call number: 658.8 AND, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 AND.

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