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The Nuts and bolts of CRM (Customer Relationship Management) / Dhruv Nath. by

Nath, Dhruv

Material type:

Text

Publication details: Delhi : Tata McGraw-Hill, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 NAT [Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 NAT [Shelf 69 ].

Customer relationship management : persepctives from the marketplace / Simon Knox....[et.al.] by

Knox, Simon

Material type:

Text

Publication details: Oxford : Butterworth-Heinemann, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 KNO [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 KNO [ Shelf 69 ].

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Data Mining Techniques For Marketing Sales and Customer Relationship Management Michael J.A. Berry and Gordon S Linoff by

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi Wiley 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 006.312 BER [Shelf 12 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 006.312 BER [Shelf 12 ].

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Beyond Loyalty: The Next Generation of Strategic Customer Relationship Management / Pierre Chenet and Jon Ivar Johansen by

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 CHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 CHE [ Shelf 69 ].

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Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together / Wiersema, Fred by

Wiersema, Fred

Material type:

Text

Publication details: London : Profile Books , 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 WIE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 WIE [ Shelf 69 ].

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h-CRM [h-CRM=HRM+CRM] : The Key to Lifelong Business Relationships / Kallol Das foreword by Raman Roy by

Das, Kallol

Material type:

Text

Publication details: New Delhi : Viva Books , 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 DAS [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 DAS [ Shelf 69 ].

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Customer Relationship Management : Concepts and Technologies / Francis Buttle by

Buttle, Francis

Edition: 2nd ed.

Material type:

Text

Publication details: Burlington : Elsevier , 2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BUT [ Shelf 80].

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