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Brand management : text and cases / U. C. Mathur. by

Mathur, U. C

Material type:

Text

Publication details: Delhi : Macmillan, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf ].

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The Brand Management Checklist : Proven Tools & Techniques for Creating Winning Brands,/ Brad VanAuken by

VanAuken, Brad

Material type:

Text

Publication details: New Delhi : Kogan Page, 2004

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 VAN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 VAN [ Shelf 69 ].

Branding Initiatives for LEarning and Development Function / by

LAdha, Neha [ 2013PGP036 ]

Series: Summer Internship Report in partial fulfillment of the requirements for the Award of the Post Graduate Diploma in Management 2013- 2015

Material type:

Text

Publication details: Shillong : Rajiv Gandhi Indian Institute of Management , 2015

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LAD [ IR Shelf].

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