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eMarketing excellence : the heart of ebusiness / PR Smith and Dave Chaffey. by
Edition: 2nd ed.
Material type:  Text
Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SMI [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SMI [ Shelf 71 ].
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New product development : from initial idea to product management / Marc A. Annacchino. by
Material type: Text
Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 ANN [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 ANN [ Shelf 64 ].
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Introduction to e-business : management and strategy / Colin Combe. by
Edition: 1st ed.
Material type: Text
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.872 COM [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 COM [ Shelf 71 ].
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Knowledge management in theory and practice / Kimiz Dalkir. by
Material type: Text
Publication details: Amsterdam ; Boston : Elsevier/Butterworth Heinemann, c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.4038 DAL [ Shelf 53 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038 DAL [ Shelf 53 ].
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Business modeling : a practical guide to realizing business value / David M. Bridgeland, Ron Zahavi. by
Material type: Text
Publication details: Amsterdam ; Boston : Morgan Kaufmann/Elsevier, c2009
Availability: Items available for loan: Indian Institute Of Management, Shillong (17)Call number: 658.40352 BRI [ Shelf 79], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.40352 BRI [ Shelf 79]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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Emotion and Reason in Consumer Behavior,/ Arjun Chaudhuri by
Material type: Text
Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8342 CHA [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 CHA [ Shelf 70 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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