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Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

By: Material type: TextPublication details: Berlin ; London : Springer, 2010.Description: xx, 273 p. : ill. ; 24 cmISBN:
  • 9783540778288 (hbk.)
Subject(s): DDC classification:
  • 658.8342 ZUR [Shelf 80]
Other classification:
  • 650
Contents:
Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8342 ZUR [Shelf 80] (Browse shelf(Opens below)) Not for loan 0011062

Includes bibliographical references and index.

Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.

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