Normal view MARC view ISBD view

Neuromarketing : (Record no. 4335)

MARC details
000 -LEADER
fixed length control field	01584cam a22003494a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063316.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2010-934211
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB0A2717
Source	bnb
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	10,N06
Source	dnb
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	015636043
Source	Uk
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	1000032795
Source	DE-101
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9783540778288 (hbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271503
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201409121604
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201402251827
Level of effort used to assign classification	staff
--	201402251326
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	ZUR [Shelf 80]
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	650
Number source	GyFmDB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zurawicki, Leon.
245 ## - TITLE STATEMENT
Title	Neuromarketing :
Remainder of title	exploring the brain of the consumer /
Statement of responsibility, etc.	Leon Zurawicki.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Berlin ;
--	London :
Name of publisher, distributor, etc.	Springer,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 273 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Neuromarketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Psychological aspects.
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Neuromarketing
Source of heading or term	swd
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	copycat
d	2
e	ncip
f	20
g	y-gencatlg
925 ## -
--	acquire
--	2 shelf copies
--	policy default
963 ## -
--	Jayalakshmi; phone: (44) 43950500; email: G.Jayalakshmi@spi-global.com; bc: G.Jayalakshmi@spi-global.com
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT00800100015001510160016102000820084010002450260030005040505065006501650265039060925096309992
909 ## -
--	4862

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/02/2014		658.8342 ZUR [Shelf 80]	0011062		Reference