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Global strategic management / Gerardo R. Ungson and Yim-Yu Wong.

By: Contributor(s): Material type: TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2008.Description: xvi, 579 p. : ill. ; 24 cmISBN:
  • 9780765616883 (pbk. : alk. paper)
  • 0765616882 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4012 UNG [ Shelf 78]
Other classification:
  • 85.10
Contents:
Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
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Reference Indian Institute Of Management, Shillong 658.4012 UNG [ Shelf 78] (Browse shelf(Opens below)) Not for loan 0009325

Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.

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