Global strategic management /
Ungson, Gerardo R.
Global strategic management / Gerardo R. Ungson and Yim-Yu Wong. - Armonk, N.Y. : M.E. Sharpe, c2008. - xvi, 579 p. : ill. ; 24 cm.
Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
9780765616883 (pbk. : alk. paper) 0765616882 (pbk. : alk. paper)
GBA754421 bnb
013790327 Uk
Strategic planning.
Globalization -- Economic aspects.
658.4012 / UNG [ Shelf 78]
Global strategic management / Gerardo R. Ungson and Yim-Yu Wong. - Armonk, N.Y. : M.E. Sharpe, c2008. - xvi, 579 p. : ill. ; 24 cm.
Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
9780765616883 (pbk. : alk. paper) 0765616882 (pbk. : alk. paper)
GBA754421 bnb
013790327 Uk
Strategic planning.
Globalization -- Economic aspects.
658.4012 / UNG [ Shelf 78]