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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

By: Material type: TextPublication details: New York : McGraw-Hill, c2005.Description: xxxv, 202 p. : ill. ; 24 cmISBN:
  • 0070606404
Subject(s): DDC classification:
  • 658.575 ULW [ Shelf 64 ]
LOC classification:
  • 658.575 ULW
Online resources:
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.575 ULW [ Shelf 64 ] (Browse shelf(Opens below)) 0 Not for loan 0006343
Book Indian Institute Of Management, Shillong 658.575 ULW [ Shelf 64 ] (Browse shelf(Opens below)) 1 Available 0006344

Includes bibliographical references (p. 189) and index.

Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.

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