Normal view MARC view ISBD view

What customers want : (Record no. 474)

MARC details
000 -LEADER
fixed length control field	01583nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063224.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070606404
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110131652
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201502051728
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212200404
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907290032
Level of effort used to assign classification	staff
--	200907290031
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.575
Item number	ULW
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.575
Item number	ULW [ Shelf 64 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ulwick, Anthony W.,
Dates associated with a name	1957-
245 ## - TITLE STATEMENT
Title	What customers want :
Remainder of title	using outcome-driven innovation to create breakthrough products and services /
Statement of responsibility, etc.	Anthony Ulwick.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxv, 202 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 189) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products
General subdivision	Planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href=" http://connexion.oclc.org/WebZ/NewClientTag?sessionid=cnx04.prod.oclc.org-52368-eed3vczj-6umxdo:dbname=oluc "> http://connexion.oclc.org/WebZ/NewClientTag?sessionid=cnx04.prod.oclc.org-52368-eed3vczj-6umxdo:dbname=oluc </a>
Public note	OCLC Connexion
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0622/2005016744-b.html"> http://www.loc.gov/catdir/enhancements/fy0622/2005016744-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0622/2005016744-d.html"> http://www.loc.gov/catdir/enhancements/fy0622/2005016744-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504050506500650165028560856185629992
909 ## -
--	481

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/07/2009		658.575 ULW [ Shelf 64 ]	0006343		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/07/2009		658.575 ULW [ Shelf 64 ]	0006344	1	Book