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International marketing management : text and cases / U.C. Mathur. by

Mathur, U. C, 1938-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.84 MAT [ Shelf 80].

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Brand management : text and cases / U. C. Mathur. by

Mathur, U. C

Material type:

Text

Publication details: Delhi : Macmillan, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf ].

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Strategic Marketing Management Taaxt and cases/ Mathur U.C by

U.C.Mathur

Material type:

Text

Publication details: New Delhi : Macmillan , 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 685.8 MAT [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 685.8 MAT [ Shelf 67 ].

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