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Image from Amazon.com
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Adland : a global history of advertising / Mark Tungate. by
Material type:  Text
Publication details: London ; Philadelphia : Kogan Page, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.109 TUN [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.109 TUN [ Shelf 72 ].
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2.
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Image from Amazon.com
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Branded male : marketing to men / Mark Tungate. by
Material type: Text
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.80081 TUN [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80081 TUN [ Shelf 67 ].
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Image from Amazon.com
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Image from Amazon.com
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Media monoliths : how great media brands thrive and survive / Mark Tungate. by
Material type: Text
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.4730223 TUN [ Shelf 27 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4730223 TUN [ Shelf 27 ].
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