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eMarketing excellence : the heart of ebusiness / PR Smith and Dave Chaffey. by

Edition: 2nd ed.

Material type:

Text

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2005

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SMI [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SMI [ Shelf 71 ].

The Handbook of Marketing Communications : An Integrated Approach / P.R. Smith and Jonathan Taylor by

Smith, P.R

Edition: 3rd.ed.

Material type:

Text

Publication details: New Delhi : Kogan Page , 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 SMI [ Shelf 15 ].

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by

Edition: 4th ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 658.802 SMI [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 SMI [ Shelf 67 ].

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