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Edition: 4th ed.

Material type:

Text

Publication details: Harlow, England ; New York : FT Prentice Hall, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 HOO [ Shelf 80].

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Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Edition: 9th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 CRA [ Shelf 80].

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