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Marketing concepts and cases / Michael J Etzel, Bruce J Walker & William J Stanton by

Edition: 13th ed.

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Text

Publication details: New Delhi : Tata McGraw-Hill, c2006

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Availability: Items available for loan: Indian Institute Of Management, Shillong (23)Call number: 658.8 ETZ [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ETZ [ Shelf 66 ].

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Retailing management / Michael Levy, Barton A. Weitz and Ajay pandit. by

Edition: 6th ed.

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Text

Publication details: New Delhi : Tata McGraw-Hill/Irwin, c2008

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 LEV [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 LEV [ Shelf 71 ].

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Changing Policy Regimes & Corporate Performance,/ Pandit by

Pandit

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Publication details: OUP, 2009

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Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / Priyanka Pandit by

Pandit, Priyanka (2009PGP042)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

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Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

Influence of Branding upon Consumer Behavior in Food Service Outlets / Priyanka Pandit, Samita Srijaya Patnaik by

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

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Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834.

Strategizing and implementing marketing initiatives for Viadeo ApnaCircle B2B offerings / Priyankar Pandit by

Pandit, Priyankar (2012PGP081)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

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Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 PAN.

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Rabindranath Tagore : universality and tradition / edited by Patrick Colm Hogan and Lalita Pandit. by

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Text

Publication details: Madison, Teaneck. : London : Fairleigh Dickinson University Press ; Associated University Presses, 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 891.4 414 HOG [Shelf 80].

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. by

Edition: Seventh edition.

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Text

Chennai : McGraw-Hill Education, 2024

Availability: Items available for loan: Indian Institute Of Management, Shillong (15)Call number: 658.8 ZEI, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ZEI.

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