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Managing customer value : one stage at a time / by Dilip Soman & Sara N-Marandi.

By: Contributor(s): Material type: TextPublication details: Singapore ; Hackensack, NJ : World Scientific Pub., c2010.Description: 401p.24 cmISBN:
  • 9789812838278
Subject(s): DDC classification:
  • 658.812 SOM [ Shelf 69 ]
LOC classification:
  • 658.812 SOM
Contents:
Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.812 SOM [ Shelf 69 ] (Browse shelf(Opens below)) 2 Available 0009380
Reference Indian Institute Of Management, Shillong 658.812 SOM [ Shelf 69 ] (Browse shelf(Opens below)) 0 Not for loan 0007576
Book Indian Institute Of Management, Shillong 658.812 SOM [ Shelf 69 ] (Browse shelf(Opens below)) 1 Available 0007577

Includes bibliographical references and index.

Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.

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