Normal view MARC view ISBD view

Managing customer value : (Record no. 2034)

MARC details
000 -LEADER
fixed length control field	01277nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789812838278
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071231
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301150344
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002100319
Level of effort used to assign classification	staff
--	201002100316
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.812
Item number	SOM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.812
Item number	SOM [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Soman, Dilip.
245 ## - TITLE STATEMENT
Title	Managing customer value :
Remainder of title	one stage at a time /
Statement of responsibility, etc.	by Dilip Soman & Sara N-Marandi.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Singapore ;
--	Hackensack, NJ :
Name of publisher, distributor, etc.	World Scientific Pub.,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	401p.24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer relations
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer loyalty.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	N-Marandi, Sara.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450260030005040505065006501650270009992
909 ## -
--	2098

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	14/02/2010	658.812 SOM [ Shelf 69 ]	0007576		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	14/02/2010	658.812 SOM [ Shelf 69 ]	0007577	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	08/10/2010	658.812 SOM [ Shelf 69 ]	0009380	2	Book