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Global business strategy : Asian perspective / Hwy-Chang Moon.

By: Material type: TextPublication details: Singapore ; Hackensack, NJ : World Scientific, c2010.Description: x, 336 p. : ill. ; 24 cmISBN:
  • 9789814273190 (hardcover)
  • 9814273198 (hardcover)
Subject(s): DDC classification:
  • 658.4012 MOO [ Shelf 51 ]
Contents:
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4012 MOO [ Shelf 51 ] (Browse shelf(Opens below)) 0 Not for loan 0011542
Book Indian Institute Of Management, Shillong 658.4012 MOO [ Shelf 51 ] (Browse shelf(Opens below)) 1 Available 0011543

Includes bibliographical references and index.

The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.

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