Global business strategy : Asian perspective /
Mun, Hwy-chang.
Global business strategy : Asian perspective / Hwy-Chang Moon. - Singapore ; Hackensack, NJ : World Scientific, c2010. - x, 336 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
9789814273190 (hardcover) 9814273198 (hardcover)
2009-034160
International business enterprises -- Asia.
International business enterprises -- Management.
Business planning -- Asia.
658.4012 / MOO [ Shelf 51 ]
Global business strategy : Asian perspective / Hwy-Chang Moon. - Singapore ; Hackensack, NJ : World Scientific, c2010. - x, 336 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
9789814273190 (hardcover) 9814273198 (hardcover)
2009-034160
International business enterprises -- Asia.
International business enterprises -- Management.
Business planning -- Asia.
658.4012 / MOO [ Shelf 51 ]