Business to business market research : understanding and measuring business markets / Ruth McNeil.

By: Contributor(s): Material type: TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2005.Description: x, 310 p. : ill. ; 24 cmISBN:
  • 9780749447702
Subject(s): DDC classification:
  • 658.83 MCN [ Shelf 70 ]
LOC classification:
  • 658.83 MCN
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Reference Indian Institute Of Management, Shillong 658.83 MCN [ Shelf 70 ] (Browse shelf(Opens below)) 0 Not for loan 0007668
Book Indian Institute Of Management, Shillong 658.83 MCN [ Shelf 70 ] (Browse shelf(Opens below)) 1 Available 0007669

Published in association with the Market Research Society.

Includes bibliographical references (p. 299-301) and index.

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