Business to business market research : understanding and measuring business markets /
McNeil, Ruth.
Business to business market research : understanding and measuring business markets / Ruth McNeil. - London ; Sterling, VA : Kogan Page, 2005. - x, 310 p. : ill. ; 24 cm. - Market research in practice series .
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
9780749447702
Industrial marketing -- Research.
658.83 / MCN
658.83 / MCN [ Shelf 70 ]
Business to business market research : understanding and measuring business markets / Ruth McNeil. - London ; Sterling, VA : Kogan Page, 2005. - x, 310 p. : ill. ; 24 cm. - Market research in practice series .
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
9780749447702
Industrial marketing -- Research.
658.83 / MCN
658.83 / MCN [ Shelf 70 ]