Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy].
Material type:
TextPublication details: Cincinnati, OH : Atomic Dog/Cengage Learning, c2009.Edition: 4th edDescription: xviii, : ill. ; 28 cmISBN: - 9781426630507
- 1426630506
- 658.8342 LIN [ Shelf 80]
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Reference
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Indian Institute Of Management, Shillong | 658.8342 LIN [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0010093 |
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