Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications /

Lindquist, Jay D.

Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy]. - 4th ed. - Cincinnati, OH : Atomic Dog/Cengage Learning, c2009. - xviii, : ill. ; 28 cm.

9781426630507 1426630506


Consumer behavior.

658.8342 / LIN [ Shelf 80]
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