Marketing myopia / Theodore Levitt.
Material type:
TextSeries: Harvard business review classicsPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: 90 p. ; 14 cmISBN: - 9781422126011
- 658.8 LEV [ Shelf 80]
- 658.8 LEV
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Indian Institute Of Management, Shillong | 658.8 LEV [ Shelf 80] (Browse shelf(Opens below)) | Available | 0004803 |
An article originally published in 1960.
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