Marketing myopia /
Levitt, Theodore, 1925-2006.
Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business School Press, c2008. - 90 p. ; 14 cm. - Harvard business review classics .
An article originally published in 1960.
9781422126011
Marketing.
Customer relations.
658.8 / LEV
658.8 / LEV [ Shelf 80]
Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business School Press, c2008. - 90 p. ; 14 cm. - Harvard business review classics .
An article originally published in 1960.
9781422126011
Marketing.
Customer relations.
658.8 / LEV
658.8 / LEV [ Shelf 80]