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What's in a brand? : building brand quity through advertising / John Philip Jones. by

Jones, John Philip

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill,

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 JON [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 JON [ Shelf 69 ].

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What's in A Name : Advertising and the Concepts of Brands / John Philip Jones and Jan S Slater by

Jones John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 JON [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JON [ Shelf 72 ].

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When ads work : new proof that advertising triggers sales / John Philip Jones. by

Jones, John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: Armonk, N.Y. : Sharpe, c2007

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