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Marketing research / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 7th edDescription: 1 v. (various pagings) : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780471755289 (hbk.)
Subject(s): DDC classification:
  • 658.83 MCD [Shelf 80]
LOC classification:
  • 658.83 MCD
Online resources:
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Reference Indian Institute Of Management, Shillong 658.83 MCD [Shelf 80] (Browse shelf(Opens below)) Not for loan 0007100

"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.

Includes bibliographical references and index.

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