Marketing research /
McDaniel, Carl D.
Marketing research / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, NJ : Wiley, c2007. - 1 v. (various pagings) : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.
Includes bibliographical references and index.
9780471755289 (hbk.)
Marketing research.
658.83 / MCD
658.83 / MCD [Shelf 80]
Marketing research / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, NJ : Wiley, c2007. - 1 v. (various pagings) : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.
Includes bibliographical references and index.
9780471755289 (hbk.)
Marketing research.
658.83 / MCD
658.83 / MCD [Shelf 80]