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Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 4th edDescription: xx, 211 p.: 24 cmISBN:
  • 9780132145626
  • 0132145626
Subject(s): DDC classification:
  • 658.4012 DEK [ Shelf 51 ]
Contents:
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4012 DEK [ Shelf 51 ] (Browse shelf(Opens below)) 0 Not for loan 0009967
Book Indian Institute Of Management, Shillong 658.4012 DEK [ Shelf 51 ] (Browse shelf(Opens below)) 1 Available 0009968

Includes bibliographical references and index.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

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