Strategy : a view from the top /
De Kluyver, Cornelis A.
Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xx, 211 p.: 24 cm.
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
9780132145626 0132145626
Executives.
Leadership.
Management.
658.4012 / DEK [ Shelf 51 ]
Strategy : a view from the top / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xx, 211 p.: 24 cm.
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
9780132145626 0132145626
Executives.
Leadership.
Management.
658.4012 / DEK [ Shelf 51 ]