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Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll.

By: Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: 230 p. : ill. (some col.) ; 22 cmISBN:
  • 0761932704 (pbk.)
  • 8178294230 (India : pbk.)
Subject(s): DDC classification:
  • 658.4036 COR [ Shelf 53 ]
LOC classification:
  • 658.4036 COR
Online resources:
Contents:
What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4036 COR [ Shelf 53 ] (Browse shelf(Opens below)) 0 Not for loan 0001860
Book Indian Institute Of Management, Shillong 658.4036 COR [ Shelf 53 ] (Browse shelf(Opens below)) 1 Available 0001861

Includes bibliographical references (p. [225]) and index.

What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.

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