Normal view MARC view ISBD view

Brainstorming reinvented : (Record no. 408)

MARC details
000 -LEADER
fixed length control field	02050nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761932704 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8178294230 (India : pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110251235
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201211290204
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907280600
Level of effort used to assign classification	staff
--	200907280559
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.4036
Item number	COR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.4036
Item number	COR [ Shelf 53 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Correll, Linda Conway,
Dates associated with a name	1938-
245 ## - TITLE STATEMENT
Title	Brainstorming reinvented :
Remainder of title	a corporate communications guide to ideation /
Statement of responsibility, etc.	Linda Conway Correll.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi ;
--	Thousand Oaks, Calif. :
Name of publisher, distributor, etc.	Response Books,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	230 p. :
Other physical details	ill. (some col.) ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [225]) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Creative ability in business.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brainstorming.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Creative thinking.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip0420/2004016264.html"> http://www.loc.gov/catdir/toc/ecip0420/2004016264.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0728/2004016264-d.html"> http://www.loc.gov/catdir/enhancements/fy0728/2004016264-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502600300050405050650065016502856085619992
909 ## -
--	415

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		658.4036 COR [ Shelf 53 ]	0001860		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		658.4036 COR [ Shelf 53 ]	0001861	1	Book