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Actionable web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison.

By: Contributor(s): Material type: TextPublication details: Indianapolis, IN : Wiley publishing, c2007.Description: xxix, 256 p. : ill. ; 24 cmISBN:
  • 9780470124741
Subject(s): DDC classification:
  • 658.4038 BUR [Shelf 79]
Summary: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
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Reference Indian Institute Of Management, Shillong 658.4038 BUR [Shelf 79] (Browse shelf(Opens below)) Not for loan 0011121

Includes index.

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

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