Actionable web analytics : using data to make smart business decisions /
Burby, Jason.
Actionable web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison. - Indianapolis, IN : Wiley publishing, c2007. - xxix, 256 p. : ill. ; 24 cm.
Includes index.
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
9780470124741
Web usage mining.
Data mining.
Internet users -- Data processing.-- Statistics
Business enterprises -- Computer networks.
Electronic commerce.
Internet marketing.
Web sites -- Design.
Internet searching.
658.4038 / BUR [Shelf 79]
Actionable web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison. - Indianapolis, IN : Wiley publishing, c2007. - xxix, 256 p. : ill. ; 24 cm.
Includes index.
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
9780470124741
Web usage mining.
Data mining.
Internet users -- Data processing.-- Statistics
Business enterprises -- Computer networks.
Electronic commerce.
Internet marketing.
Web sites -- Design.
Internet searching.
658.4038 / BUR [Shelf 79]