Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.8342 LOU [ Shelf 70 ] (Browse shelf(Opens below))				0	Not for loan			0006243
	Book	Indian Institute Of Management, Shillong				658.8342 LOU [ Shelf 70 ] (Browse shelf(Opens below))				1	Checked out		12/08/2017	0006244

Includes bibliographical references (p. 733-782) and index.

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