Normal view MARC view ISBD view

Consumer behavior : (Record no. 247)

MARC details
000 -LEADER
fixed length control field	01055nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070387672
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070473812
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070473811
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071458
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180426
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907270015
Level of effort used to assign classification	staff
--	200907270012
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8342
Item number	LOU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	LOU [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Loudon, David L.
245 ## - TITLE STATEMENT
Title	Consumer behavior :
Remainder of title	concepts and applications /
Statement of responsibility, etc.	David L. Loudon, Albert J. Della Bitta.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 788 p. :
Other physical details	ill. (some col.) ;
Dimensions	27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 733-782) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior
Geographic subdivision	United States
General subdivision	Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bitta, Della.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Albert J.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020102020500082010002450250026003000440050406500650170007001*9992
909 ## -
--	254

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date due
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/07/2009		658.8342 LOU [ Shelf 70 ]	0006243		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/07/2009		658.8342 LOU [ Shelf 70 ]	0006244	1	Book	12/08/2017