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Results of search for 'au:"Belch, George E. "'
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Belch, George E.
Belch, Michael A
Belch, Michael A.
Purani , Keyoor
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McGraw-Hill/Irwin se...
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Advertising
Communication in mar...
Sales promotion
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1.
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Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
by
Belch, George E. (George Edward)
, 1951-
Belch, Michael A
Series:
McGraw-Hill/Irwin series in marketing
Edition:
6th ed.
Material type:
Text
Publication details:
Boston :
McGraw-Hill,
c2004
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
659.1 BEL [ Shelf 71 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
659.1 BEL [ Shelf 71 ]
.
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2.
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
by
Belch, George E. (George Edward)
, 1951-
Belch, Michael A
Series:
McGraw-Hill/Irwin series in marketing
Edition:
7th ed.
Material type:
Text
Publication details:
Boston :
McGraw-Hill,
c2007
Availability:
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
659.1 BEL [ Shelf 80]
.
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3.
Image from Amazon.com
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch , Michael A. Belch & Keyoor Purani
by
Belch, George E
Belch, Michael A
Purani , Keyoor
Edition:
12th edition.
Material type:
Text
Publication details:
Chennai :
McGraw-Hill Education,
2023
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(15)
Call number:
659.1 BEL, ..
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(15)
Call number:
659.1 BEL, ..
.
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